7M Group 5 Team Page

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Description
What happens? A group of men play a basketball game in wheelchairs because one of their friends are in a wheel chair. How is the product shown? They go to the pub after basketball.
What is the setting,mood and style? Empathy, at a basketball court then at the pub. Serious but enjoying themselves, heart warming. Feel good
Audience
Who is this ad for? [age, gender, lifestyle.]
 Persuasive Devices
How does the ad make the product desirable?
 Effect / Purpose
What is the ad saying you will have /be if you bought this product?
Adults and young adults and any gender.
 by appealing to our friends
 a sense of belonging
http://m.youtube.com/watch?v=XaPXUR0rz_A


Target Audience Task
Hungry people:
http://m.youtube.com/watch?v=GPa2TwY-zNk
Mothers: http://youtu.be/vV6VFTMwMhI
Social conscience: http://youtu.be/E9JRY4n6_WQ
Product
 Target Audience
 How it targets that specific audience (persuasive devices)
 Message to that audience: If you use this product you will …
1. Hover Vacuum
 Mothers
 it has different colours that you can get it in.the different colours are bright and joyful make you feel happy about it because they are bright.
explains how you it works
has catchy music but plain
 be more relaxed and do less work Because it goes around for you and you don't have to do it and use your precious time.
Make you want to buy it because it is good and it works
2. 7- eleven
 Hungry People
 Makes them hungry, its cheap and there are so many foods to choose from.
 " 7-Eleven, Good Call"
3. RSPCA
 social conscience people
 The background music is very sad and the colour of the video is also very dark and dull making you pity the dog but then you feel a bit happier because a man decides to give some money to the dog.
 If you donate money you would help many animals survive from hunger anod being homeless
4.